CED helps entrepreneurs successfully launch businesses in the technology and life sciences fields. Using Clean Design’s brand truth process, we delved into the minds of entrepreneurs and discovered that since CED opened its doors 25 years ago, the culture and motivations of the entrepreneur have evolved. Today’s entrepreneur places more emphasis on creativity and innovation, and they also rely on hard work and passion to bring their ideas to life. Building from these insights, Clean Design established CED’s brand position and their new brand identity, plus a variety of other marketing materials.

Brand strategy  ·  Rebranding  ·  Identity