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08.16.10
We’re very happy to welcome our new client, St. Jude’s Ranch for Children. This thriving,
40-plus-year-old non-profit came to Clean Design to engage in our brand truth process. St. Jude’s has created a homelike environment to give abused, abandoned and neglected children and their families a fighting chance and hope for their future. Our work for them will begin with brand strategy and positioning, leading to a new name, identity and marketing materials.
We recently launched a print and online campaign promoting new boat slips available at Uwharrie Haven, a vacation home development on Lake Tillery in central North Carolina. The campaign focuses on reasons why generations of families spend their summers on the lake—to make memories. Results are still rolling in, but the online campaign has increased monthly site traffic and inquiries well over 200%.